Both current research and common sense show that moschino silk scarf consumers make purchasing decisions based on practical factors, emotional factors, or some combination. A perfect example is the shopping experience of a person shopping for scarves. The consumer concerned primarily with practical aspects would look at how certain scarves would fit into their wardrobe. Would it add class, variety, style or functionality to their existing options? This consumer would probably focus on the feel of the fabric and the warmth it could provide.
Clothing purchases are hardly ever motivated purely by practical need versace scarf. Emotions eventually rule, especially with accessory items like scarves, which are intended to compliment a wardrobe. As a consumer wraps themselves in a fair trade scarf, they may or may not be concerned about the way their purchase might impact the lives of those who produced it. Yet, given the right presentation, even the most cost-conscious consumer who tries on one of these scarves might find themselves immersed in a fascinating comparison. How does a factory-made scarf compare with a handmade scarf?
In a side-by-side comparison, fair trade scarves show marked superiority in versace scarf quality and aesthetics. The example we might use was woven on a pit loom by a skilled artisan in an artists' cooperative. The factory scarf was made on a modern machine loom and is identical to countless other pieces. The fair trade scarf shows the mark of a skilled artisan, evident in the intricacy of the weave and the overall feel of the fabric. The factory piece, while showing a very uniform weave, lacks originality, and appears less vibrant alongside the fair trade piece. Even the most practical-minded shopper could be shown many interesting points that demonstrate higher quality, originality and beauty of the fair trade piece. Moreover, since a scarf is primarily used to compliment a wardrobe, beauty and originality should win hands down.
The main point of saying this much about fair trade scarves is that, yes, practical factors matter, and they should certainly be central in a sales presentation. These are truly beautiful works of art. Retailers should not miss the opportunity to show this. But there are also equally powerful emotional factors at play here. Sometimes it is more about the story behind the item than the actual aesthetics of the item. Retailers should not miss the opportunity to tell the stories behind the production of these scarves. For example, it makes perfect sense to include pictures of artisans at pit looms near the products, as well as to provide literature to go along with the story behind these pieces.